A Bad Economy Encourages Thrift: Emergence of Small Businesses Opting for Value Based Deals

With McDonald's corporation and Wal-Mart reporting their most recent quarterly earnings an underlying message shone through the numbers which was that of margin pressure. It's a similar story in the Eurozone too. Driven by increasingly cash conscious consumers and rising input costs, firms are looking to find creative ways to boost profitability through efficiency gains. For management consultancies this offers both a boon and a challenge in how firms respond to structuring deals.

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