Author Archives : KStar Associates

About KStar Associates

KStar Associates' official blog where we post our latest thought leadership on business, economics and finance.

3 Guerilla Marketing Tips for the Small Business

  Over the years, we’ve had the fun and privilege of working with a number of small and fast growing businesses helping them bring products to market on management consultancy projects. More recently, we’ve been involved in a larger project launching an enterprise product across Europe: the numbers involved in ‘going to market’ are mind […]

A Bad Economy Encourages Thrift: Emergence of Small Businesses Opting for Value Based Deals

With McDonald’s corporation and Wal-Mart reporting their most recent quarterly earnings an underlying message shone through the numbers which was that of margin pressure. It’s a similar story in the Eurozone too. Driven by increasingly cash conscious consumers and rising input costs, firms are looking to find creative ways to boost profitability through efficiency gains. […]